Iwona Trembowska adopted Cannes four years ago. A digital entrepreneur, she runs Le Journal de Ta Vie and founded Carton Magique — two editorial houses built around the same idea: that everyday life deserves a record.
The same eye led her to Cannes. Rather than writing about the Croisette, she set about writing it back to front: through Le Suquet, Palm Beach, the morning markets, the unnamed lanes, the terraces you cannot see from the sea. Her territory is the city at street level.
Her thesis, as she set it out in the first issue of Cannes City: “Cannes is chic, but above all an easy place to live.” Everything she signs here follows from that line.
She writes for Cannes City in English and French. Her preferences: tables that do not face the sea, boutiques that resist the flagships, hotels you choose to stay in — not to pass through.